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It didn't start in an alley. For many, it started in a pharmacy. 💊
Families of people using opioids often carry shame and blame; seeing how the epidemic grew from painkiller marketing can shift the frame from personal failure to a wider crisis.
A FRONTLINE (PBS) documentary produced by Marcela Gaviria, first aired February 23, 2016. It traces America's opioid and heroin epidemic from the aggressive marketing of prescription painkillers such as OxyContin to the rise of street heroin, and asks whether addiction should be treated as a public-health issue rather than a crime.
YouTube, official FRONTLINE PBS channel (free); also on pbs.org/frontline.
Heads up: Drug use on camera and overdose deaths.
Age: Ages 16+